By George Lakoff and Elisabeth Wehling
In taking over the framing of just about every major issue, conservatives have hidden major truths. Democrats need to speak those truths from their own moral perspective. To show how, we have just published The Little Blue Book: The Essential Guide for Thinking and Talking Democratic. Here is how the book applies to the Wisconsin Recall:
The Wisconsin recall vote should be put in a larger context. What happened in Wisconsin started well before Scott Walker became governor and will continue as long as progressives let it continue. The general issues transcend unions, teachers, pensions, deficits, and even wealthy conservatives and Citizens United.
Where progressives argued policy — the right to collective bargaining and the importance of public education — conservatives argued morality from their perspective, and many working people who shared their moral views voted with them and against their own interests. Why? Because morality is central to identity, and hence trumps policy.
Progressive morality fits a nurturant family: parents are equal, the values are empathy, responsibility for oneself and others, and cooperation. That is taught to children. Parents protect and empower their children, and listen to them. Authority comes through an ethic of excellence and living by what you say, rather than by enforcing rules.