New Book! – The ALL NEW Don’t Think of an Elephant! Know Your Values and Frame the Debate

New Book! – The ALL NEW Don’t Think of an Elephant! Know Your Values and Frame the Debate

PRESS RELEASE: The Elephant! Returns: “The Father of Framing” Offers Bold New Strategies Ten years after writing the definitive and bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame the key political issues being debated today: climate change, inequality, immigration, education, personhood, abortion, marriage, healthcare, and more.

The ALL NEW Don’t Think of an Elephant! Know Your Values and Frame the Debate picks up where the original book left off, but delving deeper into:

    How framing works;
    How to frame an integrated progressive worldview covering all issues;
    How framing your values makes facts, policies, and deep truths come alive;
    How framing on key political issues—from taxes and spending to healthcare and gay marriage—has evolved over the past decade;
    How to counter propaganda and slogans using positive frames;
    How to speak to “biconceptuals”—people with elements of both progressive and conservative worldviews; and,
    How to think about complex issues like climate and the increasing wealth gap.

This book is the essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more. (preorder your copy today, books ship in early-mid September) Continue reading

Obama Returns To His Moral Vision: Democrats Read Carefully!

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Last week, on April 13, 2011, President Obama gave all Democrats and all progressives a remarkable gift. Most of them barely noticed. They looked at the President’s speech as if it were only about budgetary details. But the speech went well beyond the budget. It went to the heart of progressive thought and the nature of American democracy, and it gave all progressives a model of how to think and talk about every issue.

It was a landmark speech. It should be watched and read carefully and repeatedly by every progressive who cares about our country — whether Democratic office-holder, staffer, writer, or campaign worker — and every progressive blogger, activist and concerned citizen. The speech is a work of art.

The policy topic happened to be the budget, but he called it “The Country We Believe In” for a reason. The real topic was how the progressive moral system defines the democratic ideals America was founded on, and how those ideals apply to specific issues. Obama’s moral vision, which he applied to the budget, is more general: it applies to every issue. And it can be applied everywhere by everyone who shares that moral vision of American democracy.

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The New Obama Narrative

For the first two years of his administration, President Obama had no overriding narrative, no frame to define his policy making, no way to make sense of what he was trying to do. As of his 2011 State of the Union Address, he has one: Competitiveness.

The competitiveness narrative is intended to serve a number of purposes at once:

1. Split the Republican business community off from the hard right, especially the Tea Party. Most business leaders want real economics, not ideological economics. And it is hard to pin the “socialist” label on a business-oriented president. He may succeed.

2. Attract biconceptuals – those who are conservative on some issues and progressive on other issues. They are sometimes mistakenly called “moderates” or “independents,” though there is no one ideology of the moderate or the independent. They make up 15 to 20 percent of the electorate, and many are conservative on economic issues and progressive on social issues. He attracted them in 2008, but not in 2010. He needs less than half to win in 2012. He may well succeed.

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